We take a different approach
to the creation of brochures, posters, and other kinds
of print material.
Unlike some people who write an ad and then try to make
it fit, we first analyze the space or the stock available,
create an eye-catching design and layout, and then we
actually write the copy.
Which makes sense, since we live in a visual age, and
photos and other graphic elements are the very first
things that register in the minds of your target audience. |
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And we write in the vernacular.
Which has led to a couple of spirited discussions with
clients whose obsession with proper grammar would make
a high school English teacher proud.
The fact is, ad copy should always be conversational.
If that means we split a few infinitives, so be it.
Because we're here to get your message across
to people in the most effective way. Not to win any gold
stars from Miss Crabtree.
See samples of our work  |
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